Own A Row House

An Incredibly Effective & Efficient Low-Impact Rowing Workout
Row House instructor guiding person rowing



Established in New York City in 2014, Row House was born from the idea that rowing is the most efficient, low-impact, high-energy, full-body workout for any fitness level that brings the camaraderie and drive fostered by the sport of rowing to each class. With 90+ studios open across the globe and 300+ licensed locations, Row House is delivering on the increased consumer demand for sustainable, lower-impact workout options that reduce the risk of injury but still deliver an exciting, effective workout with a community-focused approach.
Person holding dumbbells

top new franchise 2021 & 2022
fastest growing franchise 2021

Franchise 500 2023 Top New Franchise 2022 Fastest Growing Franchise
Franchise 500 2023
Top New Franchise 2022
Top New Franchise 2022
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why own a row house?

Ranked in Inc. Magazine's 2020 Inc.5000 List and Entrepreneur Magazine's Top New Franchises two years running and 2021 Fastest-Growing Franchises list, Row House is leading the industry to provide members with a rowing workout that preserves the longevity of the body and achieves their fitness goals.
Row House building exterior


Row House studio


With a proven concept in some of the most competitive markets, Row House is a leading boutique fitness brand in an underserved market where there is a need for effective & efficient low-impact workouts - pioneer the community-based workout in your desired markets!
Person smiling behind the front desk at Row House


Not only does Row House attract a broad range of members to market to, but you can also enjoy a low-cost entry, a recurring revenue model, strong EBITDA margins, and the confidence in our team that has decades of experience in fitness franchising. We know how to grow household name brands.
Group posing in front of the Row House building

Always Evolving Member-Focused Experience

Our member experience is the core of the business. We cultivate community each and every day to enhance our member experience, as well as curate and consistently update class programming and music while empowering our coaches to facilitate member growth class after class as their needs evolve.
Person rowing


Our franchise model provides a completely scalable business, allowing you to determine your own success. Leverage development costs and national vendor relationships to launch your studio successfully.
Person smiling

Expert & Extensive

The Xponential & Row House team has the resources and network to ensure your continued growth & support. We’ll guide you through the entire opening process, from site selection, lease negotiation, and construction, to recruiting your studio staff and activating your membership sales process, and marketing your studio. We provide extensive ongoing training, weekly & monthly update webinars, and one-on-one support as your business matures.
Person rowing at Row House


Minimum Cash Required: $100,000

Net Worth Required: $500,000

Total Investment: $370,855 - $536,805

*Please see Item 7 of the 2024 Row House FDD for explanatory notes and details.


“We were inspired by the mission to serve all people of all shapes, sizes, and abilities, and attracted to the stability and expertise of the largest group of boutique fitness studios. It's a simple business model and we love impacting the lives of people that walk in our doors. Everyone has a purpose and has a place in our boat.”

Chad & Shelley RamseyRow House Cool Springs

“For us, we were inspired to be franchisees in the first 5 minutes in that dark room in Tustin - the music, the lights, and being in rhythm with 24 other potential franchisees. We were attracted to Anthony’s successful history with boutique fitness and the growing/diverse portfolio of studios under the Xponential brand. We’ve learned that - Pull. Together - for us, it’s not just a tagline - it’s the culture we have worked hard to create, starting with our own team to our members and community and we see that team mentality throughout the Row House network.”

Adam Gruen & Jennifer SheppardRow House Santa Monica

“We opened a Row House directly beside our Club Pilates studio to allow our clients a great cardio workout to complement their Pilates practice. We were attracted to Xponential because of the variety of brands offered and the extensive corporate support provided to ensure our studios are on a path to success. For us, Row House is not just a full-body, low impact workout, It’s also a great community of acceptance that supports everyone in achieving their fitness goals one stroke at a time.”

Kathy & Gary McKayRow House SOMD

Interested in Opening a Row House?

Start the process by clicking below and providing us with some basic information.