A Concept For All

Rowing machine

Our Story


Row House, a boutique fitness concept is revolutionizing the way people view indoor rowing. Co-founders and husband/wife team, Eric Von Frohlich and Debra Strougo took the rowing machine out of the corner and put it front and center. Born of the couple’s search for a workout that two individuals with varying fitness levels could do together, they created a rowing workout that gives people of all different shapes, sizes, and abilities an efficient and effective workout.

Bridge with view of city skyscrapers
The Beginning
Row House is born in the Columbus Circle Neighborhood of NYC in 2014.
Row House building exterior
Present Day
Row House has expanded with over 90 studios open and over 300 total licensed locations throughout the United States and Canada.
Two people high-fiving at Row House
As Row House continues to grow, more people are finding a place they can finally call home.

Our Values

We unite people of all shapes, sizes, and cultural backgrounds through their love of rowing. By offering a variety of classes, those of different strengths and abilities come together for a synchronized group fitness experience in an environment that is always welcoming.
We love a challenge and one that provides lasting results. Optimize your performance with each stroke through our recorded data provided to each rower, so that you can achieve your own personal fitness goals.
Each synchronized group fitness experience champions a sense of purpose; one that provides a fun, team-oriented environment that encompasses a true sense of community.
Leading with authenticity, Row House thrives off providing rowers with an experience that fosters a genuine connection to the sport of rowing.

Corporate Partnerships

Our goal here at Row House is to empower, inspire and to move everyone within your organization. It’s a fact that healthy positively charged employees feel valued and are more invested, productive team members.
precise. proud. balanced. passionate.
Three people smiling at Row House

Opportunities At Row House

Join the Crew
Now Hiring! Don't Miss the Boat on Exciting Career Opportunities! Broaden your fitness expertise with a hot, new concept that is taking the indoor rowing industry by storm.
Own A Studio
With a proven concept in one of the most competitive markets, Row House is a leading boutique fitness brand in an under served market where there is a need for effective & efficient low impact workouts.